IMVU contains its own economy with a currency system based on IMVU credits. The credits are used by members to purchase virtual items like fashion pieces (hair, clothes, skins, furniture and accessories), pets, and 3D scenes. Credits can be purchased via a variety of payment methods, both from IMVU and third-party resellers. Additionally, IMVU provides free promotional credits to encourage member participation and referrals.A primary element of IMVU's economy is member-created content; consequently, IMVU allows members to participate in the Content Creator Program. Members can use IMVU provided software utilities to credits create virtual products, and can sell their products by listing them in the online IMVU product catalog. Content creators earn credits when their items are sold and are allowed to resell the imvu credits they earn.
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